The Sequel

Sequel

The most common approach is for the events of the second work to directly follow the events of the first, either picking up dangling plot threads or introducing a new conflict to drive the events of a second story.

Every sequel is the same because:

• It will contain a story narrative that attempts to either resurrect the badguy you smoked in the first game, or a hackneyed expansion of the “universe” to an otherwise contained story.
• You get a buddy.
• You get multiplayer (Hello Uncharted 2 and Bioshock 2!)
• A peripheral character that died in the first game will miraculously return.
• If you can’t resurrect the UBER-BAD bad guy from the first game, they’ll create an even BIGGER UBER-BAD bad guy that is threatening the UNIVERSE!
• The developers will proclaim that the game is part of a trilogy and the sequel is the Empire Strikes Back of the series.
• If the sequel has been anointed the “Empire Strikes Back” of the series, it will have a shitty “to be continued” ending.
• You can dual wield.

Via sarcasticgamer.com

See also:

• Rules for comic book sequels
• Make a purely evil villain interesting by Gracie
• Terminator 2 making of

Online copywriting

• People don’t read they scan, so chunk your data and emphasize
• Cut your content, repeatedly, cut your content, you can write it in less.
• Put your conclusion at the top
• Write in active voice
• Keep paragraphs short and single themed
• Put links at the start or end of sentences
• Don’t make people think: don’t use large words and use ambiguouswords carefully

Via Brett

See also:

• 6 ways to make marketing content snackable by Gaby
• How better writing gets you better treatment by Jonathan