- People don’t read they scan, so chunk your data and emphasize
- Cut your content, repeatedly, cut your content, you can write it in less.
- Put your conclusion at the top
- Write in active voice
- Keep paragraphs short and single themed
- Put links at the start or end of sentences
- Don’t make people think: don’t use large words and use ambiguouswords carefully
Via Brett
See also:
- 6 ways to make marketing content snackable by Gaby
- How better writing gets you better treatment by Jonathan
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