In this astonishing, inspirational and practical session, Geoffrey “Crossing the Chasm” Moore talks about what you need to be great at, what you need to be merely good enough at, and how companies consistently mix these two categories up.
The next generation of software can be built on top of jsc.
Your Core, My Context, I pay.
My Core, Your Context, you pay.
[#13:44] The purpose of neutralization and innovation is to get the maximum input from the minimum input output for the minimum input and be good enough.
Differentiation – How you make money
Neutralization – How to stay in the game