Don Norman speaking at Business Software 2009.
- It’s All About the Experience
- Design Systems
- Everything is a Service
- Everything is a Product
- Don’t Be Too Logical
- Memory is More Important than Actuality
- Complexity is Good: Complicated is Bad
- Design for the Real World
- Design for People
- It’s All About the Experience [eg. The Fun]
What is the Maximally Buyable Product (MBP)?
- Easy to Understand
- Easy to Try
- Easy to Buy
- Easy to Stay
- Easy to Leave
[...] Solo Waits Feel Longer than Group Waits
Do also read “The Psycholodgy of Waiting Lines” article!
[...] Add a fake ending (which is enjoyable!)
See also:
- Business of Software 2010 conference by Dharmesh
- Guidlines for success
- When minimal viable product doesnt work by Seth
- A new approach to minimum viable product by Jason
- Your safety zone gives you no chance for success by Tom
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