Tell me and I’ll forget, but show me and I’ll remember

James Chudley has put together an awesome checklist (see also my post about copywriting).

[...] This article pulls together principles from psychology, marketing, UX design and photographic theory

Your Marketing Checklist:

1. Show Off Product Benefits
2. Don’t Give Reasons Not to Buy
3. Create an Immersive Experience
4. Make ‘em Laugh
5. Educate and Inform
6. Tell a Story
7. Highlight Innovation
8. Show People How to Do Something
9. Don’t Mislead Users
10. Evoke an Emotional Response
11. Plug Accessories
12. Show Features and Versatility
13. Understand Needs
14. Match the Imagery to the Brand
15. Sell a Lifestyle
16. Demonstrate Exciting Features
17. Make It Beautiful
18. Avoid Clichéd Stock Shots
19. Create Desire
20. Be Stylistically Consistent
21. Convey the Intangibles
22. Show Some Personality
23. Be Subtle Sometimes
24. Look Professional
25. Be Consistent
26. Use Unusual Vantage Points
27. Shoot From the Best Angles
28. Show Objects in Their Natural Environment
29. Convey a Sense of Scale
30. Image Size Is Important
31. Show the Product in Use
32. Show How It Works
33. Make Choosing Easy
34. Enhance the Experience
35. Show Details
36. Show Me What It Looks Like
37. Encourage Interaction
38. Show Me I’m in the Right Place

See also: Good marketing vs bad marketing