Virtual Market

Transaction types:

1. Accelerators – Shortcut, Multifier
2. Additional Levels / Modes
3. Aesthetics – Fun hats on your character
4. Consumables –  Cash, Potions, Health – Depletables, to be restocked
5. Full Unlock – Trial to play
6. Item Unlock
7. Powerups – Tactical chainsaw to mow down zombies

Creating Successful Games: Lessons In Virtual Currency

See the video: Mochi Media President.

Tips:

1. Pick Virtual Goods that enhance or ease gameplay
2. Price accordingly and offer real value
3. Show off the goods, youtube video
4. Evolve your game and develop IP – trailers, crosspromotion
5. Tap into social motivations – Facebook, Send (give gift of) exclusive content to friends

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