The book of inspiration

June 20, 2011

Marketing management is now tribal leadership

Filed under: life — Tags: , , , — zproxy @ 7:38 am

[...] Software that’s boring will never turn into a movement

  • Who can I reach?
  • Will they talk about it with their peers?
  • Can I earn and maintain permission to continue the conversation

[...] Grinding out code is not on top of the  hierarchy of value. Creating and inventing interesting solutions is on the top of the hierarchy of value.

  • Once they learn about the utility offered will they pay for it

[..] Free is the most powerful marketing tool ever. If it is free then trial is more likely. If tiral leads to someone  becoming connected to a group  they do not want to become disconnected from they will start paying because that value has been proven.

[...] Implementation can be outsourced. Brilliant design can not.

[...] Be the change you wish to see in the world. – Gandhi
  • Be relational!
  • Be a storyteller!
  • Be a little bit crazy!

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4 Comments

  1. [...] in a community – by investing in communities, you will get access to other players and [...]

    Pingback by Be Indispensable by building relationships and trust « Doing The Right Things Right — September 3, 2011 @ 3:33 pm

  2. [...] Marketing managment is now tribal leadership [...]

    Pingback by Guidelines for success « The book of inspiration — November 4, 2011 @ 11:27 am

  3. [...] Marketing management is now tribal leadership [...]

    Pingback by Get to user delight « The book of inspiration — November 29, 2011 @ 11:25 am

  4. [...] Marketing management is now tribal leadership [...]

    Pingback by Tribe Building « The book of inspiration — January 28, 2012 @ 3:54 pm


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