Tips For Your Next Marketing Message

1. Attract attention by being significant – dont bore them
2. Make use of emotion provoking keywords – make them feel again
3. Sustain attention by being scan-able – remember, people scan they do not read.
4. Peer reviewers may spot details you have left out your target audience needs
5. Expect rapid constructive feedback
6. Monitor competition, learn from them
7. Simplify. Attention is a precious resource.
8. Provoke. Be different.
9. Make sure your message is being opened and read by giving it a remarkable title

See also:

• Online Copywriting
• Absent mind by Art
• You just shared a link. how long will people pay attention?
• Paying attention to the attention economy by Seth
• Attention Economy
• Ideas that spread win!
• Barriers Between You and Your Market by Russ

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