Get to user delight

[...] “Very few startups fail for lack of technology. They almost always fail for lack of customers.” (Steve Blank)

1. Anything that can be postponed should be postponed.
2. Organize on demand. Fix things once tey break.
3. Solve problems quickly. Go into details later.
4. Outsource and pay commission to save time.
5. Give up control. Focus yourself on product and customers instead.
6. Make it a hobby reading books to build great products.

See also:

• Don’t waste time by Jason
• Marketing management is now tribal leadership
• How to make your startup “ship” software that rocks customer’s lives
• Monetization
• Your client is a resource to you
• Letting go of your ego
• Customer development process by Steve
• Fail for lack of customers by Shani
• They wont come just because you built it by Francis
• Customer education problem by Michael

Pretotyping

• Pretotyping: Testing the initial appeal and actual usage of a potential new product by simulating its core experience withthe smallest possible investment of time and money

[...] Fake it before making it!

[...] When someone has an idea for a product, this idea is born in a place I like to call Thoughtland.

• innovators beat ideas
• pretotypes beat productypes
• data beats opinions
• now beats later
• doing beats talking
• simple beats complex
• commitment beats committees

See also:

• Pretotyping by Alberto
• Pretotype It 2nd Edition
• Why time flies by as you get older
• Innovation at Google by Patrick
• Make innovative ideas happen
• Ideas must be presented
• Business Intelligence
• Image EPS RTS “Thoughtland”
• Being an entrepreneur by Daniel

Guidelines for success

[...] Most people don’t do things that are difficult to do – Jason Cohen

‎[...] We have a strategic plan; it’s called doing things – Herb Kelleher

1. Creativity -  Implementation can be outsourced. Brilliant design can not.
2. Honesty – Keep your next marketing message honest
3. Test and tweak – Create and use a feedback loop to keep improving
4. Just do it – Convert book smarts to street smarts. If you have been waiting for a sign – this is it!
5. Do not sell out your dream – Never give up on your dreams. To be happy you need to invest in your own ideas!
6. Ask for sale. Listen to their needs to solve their problems.

See also:

• Rules for success
• Business of Software 2011 overview by James
• Everything is a remix
• Visioning process – What do I want to create?
• If not now, when?
• Marketing managment is now tribal leadership
• Be indispensable by building relationships and trust
• The critical role of trust in the innovation process by Jeffrey
• Continious delivery by James
• Tweetable quotes by Zuly