- Pretotyping: Testing the initial appeal and actual usage of a potential new product by simulating its core experience withthe smallest possible investment of time and money
[...] Fake it before making it!
[...] When someone has an idea for a product, this idea is born in a place I like to call Thoughtland.
- innovators beat ideas
- pretotypes beat productypes
- data beats opinions
- now beats later
- doing beats talking
- simple beats complex
- commitment beats committees
See also:
- Pretotyping by Alberto
- Pretotype It 2nd Edition
- Why time flies by as you get older
- Innovation at Google by Patrick
- Make innovative ideas happen
- Ideas must be presented
- Business Intelligence
- Image EPS RTS “Thoughtland”
- Being an entrepreneur by Daniel
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