The book of inspiration

February 17, 2010

Online copywriting

Filed under: life — Tags: — zproxy @ 10:26 am
  • People don’t read they scan, so chunk your data and emphasize
  • Cut your content, repeatedly, cut your content, you can write it in less.
  • Put your conclusion at the top
  • Write in active voice
  • Keep paragraphs short and single themed
  • Put links at the start or end of sentences
  • Don’t make people think: don’t use large words and use ambiguouswords carefully

Via Brett

See also:



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