The book of inspiration

February 17, 2010

Online copywriting

Filed under: life — Tags: — zproxy @ 10:26 am
  • People don’t read they scan, so chunk your data and emphasize
  • Cut your content, repeatedly, cut your content, you can write it in less.
  • Put your conclusion at the top
  • Write in active voice
  • Keep paragraphs short and single themed
  • Put links at the start or end of sentences
  • Don’t make people think: don’t use large words and use ambiguouswords carefully

Via Brett

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2 Comments

  1. […] tips — zproxy @ 12:23 pm James Chudley has put together an awesome checklist (see also my post about copywriting). […] This article pulls together principles from psychology, marketing, UX design and […]

    Pingback by Tell me and I’ll forget, but show me and I’ll remember « c# to javascript, actionscript — June 25, 2010 @ 12:23 pm

  2. […] Online Copywriting […]

    Pingback by Tips For Your Next Marketing Message « The book of inspiration — September 21, 2011 @ 9:15 am


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