remarkable: extraordinary, unusual
Cows are invisible. Nobody sees them.
If the cow was purple, you would notice it for a while.
Core rules – Figure out what people want and give it to them!
- Design is free if you get to scale
- The riskiest thing to do now is to be safe
- Figure out who does care
Is your product remarkable?
- What gets shared?
- Ideas must be presented!
- Rules for success
- Identifying pleasureability
- Core – what really makes us different
- Motivation is important
- Video: Are you afraid to truly make an impact? by Seth Godin
- Create remarkable content with marketing personas by Kirsten
- Where did the community go? by Camen
- How to get your ideas heard by Jorge