The book of inspiration

July 28, 2011

Hard to copy, easy to pay

Filed under: tech — Tags: , , , — zproxy @ 7:34 am
  • Hard to copy
    • Authenticity
    • Findability
    • Embodiment
    • Interpretation
    • Attention
  • Easy to pay
    • Immediacy
    • Personalization
    • Understanding how it works
[…] It’s fun to do impossible projects because then you don’t have to worry about what happens if you succeed – Seth
[…] “To get something you never had, you have to do something you’ve never done.”
[…] Things are only impossible until they’re not.
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July 26, 2011

Shining

Filed under: video — Tags: , , — zproxy @ 11:42 am

[…] Some places are like people: some shine and some don’t. – Dick

Some references from a book SHINE I read recently:‎
  1. Hard work can sabotage success by leading you to try to overpower a problem rather than figure it out.
  2. You get better at what you practice, but you get worse at what you neglect.
  3. The only thing that really matters in life are your relationships with other people.
  4. Play: Interact with the issue and learn from your own mistakes
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July 16, 2011

Business model brain food

Filed under: video — Tags: , — zproxy @ 3:53 pm

[…] We need to use tools that help us generate different alternatives and only then we should go for to the right solution. – Alex

See also: Business of Software Blog

July 11, 2011

Public Speaking

Filed under: life — Tags: , , , , — zproxy @ 9:10 am

[…] The audience is sitting there because they want to learn, get inspired or be entertained. – Scott
[…] Its passion that people come to hear. – Doug
[…] What are we each doing in our presentations that is unique, interesting, funny or worthy of going viral? Take risks when you present, and your audience will be more entertained, pay better attention, and you may actually enjoy it! – Robert
  1. Prepare your speech
  2. Show your passion
  3. Tell stories
  4. Get their attention
  5. Start a speech by a powerful statement
  6. Have an enemy  to visualize ‘the problem’ you’re solving.
  7. Finish by highlighting your points and make a call to action
  8. Be distinct and understandable
  9. Put your contact info up twice: at the beginning and at the end.
  1. Use images to clarify ideas
  2. Interact with images to create engagement
  3. Augment memory with persistent & evolving views
Passion – Even if no one else in the world wanted it, would you keep at it, just for yourself. – Beau adkins

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July 3, 2011

Beaware of your internet bubble

Filed under: life — Tags: , , — zproxy @ 11:20 am

[…] There is an epic battle between our future aspirational selves and our more impulsive present selves.

[…] A slip reveals a hidden want, wish, or thought.

[…] The conscious mind is the active thinking part of the mind. The part that has decided to read this article and the part of the mind that is thinking about it.

[…] If you can hold a goal in your mind firmly for days and keep a positive attitude when thinking about it, slowly the thought will take root in the subconscious.

A while ago I mentioned the Biker Mice From Mars which also explores in episode “So Life Like” the evil version of the themselves (aka Evil Twin).

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July 1, 2011

Write a proposal – What’s your sales message?

Filed under: tech — Tags: , , , , — zproxy @ 2:36 pm

cohesive: strong, unyielding

New business will be won only to the extent that the client believes that
the professional is interested, cares, and is trying to help.
—DAVID H. MAISTER1

So you have received a request for proposal? Do you know how to write a proposal? Do you know how to present your sales message?

The project proposal is a tool — not a goal. It should be followed as closely as possible, and deviations should occur only when necessary.

A Request for Proposal (RFP) is a formal statement of requirements and technical specifications that constitute a company’s needs for the evaluation, recommendation and bid proposal of systems, services or products from vendors.

[…] If you have the tools you still need wood to build anything.

‎[…] A hammer does not build a house for a carpenter.

In order to ask for comments provide a section by section overview to indicate where you are most uncertain.

  • The proposal as a cohesive document
  • The proposal as a persuasive document
[…] Persuasion – A successful intentional effort at influencing another’s mental state through communication in a circumstance in which the reader has some measure of freedom. – Daniel J. Okeefe
Why would we persuade?
  • To narrate
  • To inform
  • To convince
  • To explore
  • To make decisions
  • To define
  • To establish credibility

All proposals share in common the following basic parts:

  1. The metaphor of a body
  2. The idea of narration
  3. The idea of persuasion, we really are arguing for our idea
  4. The idea of audience
The checklist for effective persuasion:
  • Have the aims of persuasion been identified and addressed?
  • Is the central persuasive statement controlled?
  • Have logical fallacies been avoided?
  • Have the audience’s knowledge, beliefs, and attitudes been considered?
  • Has a formal persuasive system been followed?
[…] Anything only has a value depending on what we compare it to – Rory Sutherland
[…] The first rule of Persuasion Design is that every design is persuasive in some ways. There is no neutral way of designing something. – Arjan Haring 2010
Trick:
  • In your sales video, talk about the value you will be providing
  • Send customers to buy
  • Invite them –  “See you on the other side”
[…] Don’t tell me about your grass seed, tell me about my lawn

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