The book of inspiration

November 15, 2011

Pretotyping

Filed under: life — zproxy @ 3:36 pm
  • Pretotyping: Testing the initial appeal and actual usage of a potential new product by simulating its core experience withthe smallest possible investment of time and money
[…] Fake it before making it!

[…] When someone has an idea for a product, this idea is born in a place I like to call Thoughtland.

  • innovators beat ideas
  • pretotypes beat productypes
  • data beats opinions
  • now beats later
  • doing beats talking
  • simple beats complex
  • commitment beats committees

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1 Comment

  1. […] Pretotyping […]

    Pingback by Ideas « The book of inspiration — January 10, 2013 @ 4:25 pm


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