Who is really making those so-called ‘smarter’ decisions? The contours of our future society are starting to show more starkly. This is to be a society with a gigantic gap between the ‘data-haves’ (governments and large corporations) and the ‘data-have nots’ (citizens). The ‘data-haves,’ parties such as Google, Amazon or IBM, capitalize the data streams, which we all can’t help but create wherever we go. Based on analyses of that data (to which we as citizens have no access) new policies are made and algorithms are written which are supposed to optimize our world, but which can also drastically restrict it.