The book of inspiration

March 17, 2012

Value Cycle – Teach people how to do stuff

Filed under: life — Tags: — zproxy @ 7:08 pm

[…] It’s selling to people who are willing to buy from you again and again and again!

The value cycle is about finding out what jobs people are trying to do, creating something to do the job better than they have already, communicating why what we made was so fab, delivering it to them and then making sure they stay happy

  1. Cycle – pure Value – teach new skills
  2. Cycle – pure Promotion –  increase demand

See also:

June 20, 2011

Marketing management is now tribal leadership

Filed under: life — Tags: , , , — zproxy @ 7:38 am

[…] Software that’s boring will never turn into a movement

  • Who can I reach?
  • Will they talk about it with their peers?
  • Can I earn and maintain permission to continue the conversation

[…] Grinding out code is not on top of the  hierarchy of value. Creating and inventing interesting solutions is on the top of the hierarchy of value.

  • Once they learn about the utility offered will they pay for it

[..] Free is the most powerful marketing tool ever. If it is free then trial is more likely. If tiral leads to someone  becoming connected to a group  they do not want to become disconnected from they will start paying because that value has been proven.

[…] Implementation can be outsourced. Brilliant design can not.

[…] Be the change you wish to see in the world. – Gandhi
  • Be relational!
  • Be a storyteller!
  • Be a little bit crazy!

See also:

June 10, 2011

Milk, Milk, Milk – Not Milk! Ideas that spread, Win!

Filed under: video — Tags: , , , , , — zproxy @ 9:07 pm

remarkable: extraordinary, unusual

Cows are invisible. Nobody sees them.

If the cow was purple, you would notice it for a while.

Core rules – Figure out what people want and give it to them!

  • Design is free if you get to scale
  • The riskiest thing to do now is to be safe
  • Figure out who does care

Is your product remarkable?

See also:

June 22, 2010

Rules for Success

Filed under: video — Tags: , — zproxy @ 10:06 am
Don Norman speaking at Business Software 2009.
  1. It’s All About the Experience
  2. Design Systems
  3. Everything is a Service
  4. Everything is a Product
  5. Don’t Be Too Logical
  6. Memory is More Important than Actuality
  7. Complexity is Good: Complicated is Bad
  8. Design for the Real World
  9. Design for People
  10. It’s All About the Experience [eg. The Fun]
What is the Maximally Buyable Product (MBP)?
  1. Easy to Understand
  2. Easy to Try
  3. Easy to Buy
  4. Easy to Stay
  5. Easy to Leave

[…] Solo Waits Feel Longer than Group Waits

Do also read “The Psycholodgy of Waiting Lines” article!

[…] Add a fake ending (which is enjoyable!)

See also:

May 31, 2010

Anchoring Plus Scarcity

Filed under: life — Tags: , — zproxy @ 10:38 am

Anchoring: In the context of the psychology of prices, anchoring refers to presenting shoppers with a number in order to get them to “anchor” their perceptions of value on either a high or low absolute. The “low ball” offer is the classic example –open a negotiation over price with a really low number and you’ll set the stage so that what you’re actually willing to pay looks higher in comparison.

Scarcity: When something is scarce, it automatically becomes more desirable to us than it would be if it were available everywhere we looked.

[…] When it comes to value, perception is reality

See also:

May 26, 2010

Livingroom Broken Window

Filed under: video — Tags: — zproxy @ 11:31 am

Robustness is when you care more about the few who like your work than the multitude who hates it (artists); fragility is when you care more about the few who hate your work than the multitude who loves it (politicians).

Thanks Tim!

January 11, 2010

The Power of Youtube Marketing

Filed under: video — Tags: , , — zproxy @ 8:24 am

PS. Video parameters “&w=800&h=500&fmt=18″

Via Adrian

October 22, 2009

Do You Believe in the Users

Filed under: video — Tags: , — zproxy @ 1:00 am

If you make people feel dumb, they will hate you and go away!

Via webmomkey

PS. Video parameters “&w=800&h=500&fmt=18″

September 30, 2009

Virtual Goods Conference

Filed under: games — Tags: , , , — zproxy @ 1:00 am

June 21, 2009

Flash Indie Developer

Filed under: games — Tags: , , — zproxy @ 2:54 pm

Manfred Weber hat ein Talk gegeben, wo er ganz kurz alles, was mit dem Flash Gamez zu tu tun hat, zusammen genommen hat.

Nachdem Ihren Spiel fertig ist, passen sie auf für die rightige Reihenfolge:

  1. Mochiads
  2. Kongregate / Armorgames / Flash Gamez
  3. Premium Version auf eigener Webseite
  4. Lizenzen

Die folgende Artikkeln von Florian Wein sind auch ein Muss für lesen. Ich finde sie ech gut und interessant.

Flash Indie Developer Part 1: Skills und Fähigkeiten

Skills-Mindmap Flash Independent DeveloperSkills-Mindmap Flash Independent Developer

Flash Indie Developer Part 2: Anforderungen und Idealismus

Mindmap - Anforderungen (Flash) Independent DeveloperMindmap – Anforderungen (Flash) Independent Developer

Flash Indie Developer Part 3: Gefahren

Gefahren-Mind Map (Flash) Interaction DeveloperGefahren-Mind Map (Flash) Interaction Developer

Flash Indie Developer Part 4: Unser Produktportfolio im Überblick

Mind-Map Verdienstmöglichkeiten Indie DeveloperMind-Map Verdienstmöglichkeiten Indie Developer

Flash Indie Developer Part 5: Geld verdienen mit Flash Games

Independent Game Developer Mind MapIndependent Game Developer Mind Map

Flash Indie Developer Part 6: Kleines Taschengeld durch Online Werbung

Mindmap - Online Werbung für Flash Independent DeveloperMindmap – Online Werbung für Flash Independent Developer

Flash Indie Developer Part 7: Querfinanzierung durch Schulungen

Mindmap SchulungenMindmap Schulungen

Flash Indie Developer Part 8: Verkaufe deine digitalen Produkte

Mindmap digitale ProdukteMindmap digitale Produkte
Ist ja schön falls man auch deutsch mehr oder weniger kennt, ne? 🙂

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