The book of inspiration

September 1, 2010

Virtual Market

Filed under: games — Tags: , , — zproxy @ 6:30 am
Transaction types:
  1. Accelerators – Shortcut, Multifier
  2. Additional Levels / Modes
  3. Aesthetics – Fun hats on your character
  4. Consumables –  Cash, Potions, Health – Depletables, to be restocked
  5. Full Unlock – Trial to play
  6. Item Unlock
  7. Powerups – Tactical chainsaw to mow down zombies

Creating Successful Games: Lessons In Virtual Currency

See the video: Mochi Media President.


  1. Pick Virtual Goods that enhance or ease gameplay
  2. Price accordingly and offer real value
  3. Show off the goods, youtube video
  4. Evolve your game and develop IP – trailers, crosspromotion
  5. Tap into social motivations – Facebook, Send (give gift of) exclusive content to friends

August 11, 2010

Can you predict the next 5 seconds

Filed under: video — Tags: , , — zproxy @ 6:55 am

Dreams feel real while we’re in them. It’s only when we wake up that we realize something was actually strange.

Defenetly a must see.

By David Kaplan and Eric Zimmerman

Games provide:

  • Clear Feedback
  • A Sense of Progress
  • The Possibility of Success
  • Mental and Physical Exercise
  • A Chance to Satisfy Your Curiosity
  • A Chance to Solve a Problem
  • A Feeling of Freedom – You do it because you want to!

See the slides – Visions of the gamepocalypse!

There is always a task to do and never enough time!

Have you seen the movie eXistenZ?

July 22, 2010


Filed under: jsc — Tags: — zproxy @ 9:24 am

See also:

February 25, 2010

Design Outside The Box

Filed under: video — Tags: , — zproxy @ 8:50 am

Rationalization. Everything you spend time on must be worth your while. Why? Because you spent time on it!

PS. Video parameters “&w=800&h=500&fmt=18″

via G4TV

January 26, 2010

Social Gaming 2010

Filed under: games — Tags: , — zproxy @ 8:39 am

[…] If nothing else then monetization efficiency will improve…


October 12, 2009


Filed under: video — Tags: , , — zproxy @ 9:16 am

This post is about multiple topics in one. Due to technical limitations I was not able to embed the talks in this post and as such I am only able to provide you links to them.

In march Nonoba was seen over here.

Now in September Chris from Nonoba has attended yet another talk:

PlaySpan invites you to join a gathering of senior game industry executives and thought leaders to discuss the present and future of monetizing online games, virtual worlds and social networks.

Schedule Builder

GDC Vault has multiple talks from GDC Austin 09 ready for you over here (slides only?).

GDC Austin Expo

The Red Couch at has additional videos over here.

Where is the money?

One of the slides referenced above pointed me to Jussi’s blog. Clearly one should now focus on a virtual world technology.


Costumer Development Patterns

So where are the costumers who will pay? How do we identify them?

Costumers, markets and business shall be tested by a separate process:

Do you happen to have the irrational passion to execute your dreams? Passion is guessing. Are you an enterpreneur?

If a customer really loves your product, they will buy enough to get your company started.

Code with bugs will create different maintenance opportunities!

How to write a startup pitch?

Slides are here.

The Elevator Pitch – What How and Why. How to end a pitch? Close with a bang!

Sleep is that time you’re working on startup problems with your eyes close

Iterate your ideas on a whiteboard and use your sleep, shower and jogging time to process the ideas. When you come back change your white board. This is the fastest way to plan your company.

See also:

October 1, 2009

Grand Theft Browser – GTA – Poisonville

Filed under: games — Tags: , — zproxy @ 1:00 am

Today I found out that there is a GTA clone in the works. For the browser. This will be huge. Think of how much money they (Bigpoint) will make :)!

[…] The full version of Poisonville is announced for the end of the year. A playable preview will be available to the public in October.

Via JMonekyEngine

From the article I can extract they will use [People will pay to save time] freemium concept.

September 30, 2009

Virtual Goods Conference

Filed under: games — Tags: , , , — zproxy @ 1:00 am

August 11, 2009


Filed under: games — Tags: , , , , — zproxy @ 6:52 pm

It was brought to my attention that there is a very awesome lecture about freemium payment model over at building43.

There was some other stuff in the video, so in case you are interested about “free” (or “freemium”) and the new pricing models, you might want to check it out:
[…] via Juuso
  1. People will pay to save time
  2. People will pay to lower risk
  3. People will pay for things they love
  4. People will pay for status
  5. People will pay if you make them [pay] (once they are hooked)

If you die in the free version you get to go back to the very beginning. But if you bought a teleportation stone you start nearby.

Front Cover

Listen this book at as told by geekology.

Read this too: Why $0.00 is the future of business.

Also a few posts back I mentioned 10 different payment models.

[… Chapter 9 …] Importantly you can’t buy a super weapon, because that would be unfair. The company does not want the people to be able to buy their way to power creating a two tiered society. Instead money is used to save time, look cool or otherwise do more with less effort. […] You do not have to pay but you may want to.

Update:  A nice post about rewarding players at

  1. Upgrades
  2. Achievements
  3. Quick rewards
  4. Locked treasure rewards
  5. Near end rewards
[…] money cannot buy you authority where people listen because they want to listen.

See also:

Blog at