The book of inspiration

May 31, 2010

Anchoring Plus Scarcity

Filed under: life — Tags: , — zproxy @ 10:38 am

Anchoring: In the context of the psychology of prices, anchoring refers to presenting shoppers with a number in order to get them to “anchor” their perceptions of value on either a high or low absolute. The “low ball” offer is the classic example –open a negotiation over price with a really low number and you’ll set the stage so that what you’re actually willing to pay looks higher in comparison.

Scarcity: When something is scarce, it automatically becomes more desirable to us than it would be if it were available everywhere we looked.

[…] When it comes to value, perception is reality

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2 Comments

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    Pingback by Things are what we compare them to « The book of inspiration — May 5, 2012 @ 11:04 pm

  2. […] Anchoring plus scarcity […]

    Pingback by People Give Money To Someone Because « The book of inspiration — November 21, 2012 @ 6:43 pm


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