You only lose what you cling to. -Buddha
The Concorde Effect: Is it all worth it?
[…] losing $10 is more painful than gaining $10 is pleasurable
[…] Instead of saying that you will get the achievement or trophy if you buy the game
[…] Once we have committed a lot of time or energy to a cause, it is nearly impossible to convince us that it is unworthy
[…] How bad do your losses have to be before you change course?
[…] If you have $50, would you rather lose $30 or keep $20
[…] It is normal to dislike a choice we made… what isn’t is sticking with them even though we know for sure they are not making us happy.
Via wiki and Jamie Madigan and Jason Shafrin.
See also:
The book of inspiration 
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